What we do?
Qualitative Market Research
Communication testing is the process of sharing creative concepts with the intended audience to get their feedback and identify the best idea before designing materials, and to know that it works better than your competitors’ best messages.
Results from creative communication testing help the creative team to revise concepts, drop ones that do not resonate well with the audience and identify the ones the audience likes best. Our team of researchers and methodologists will design an approach that answers your questions in the most comprehensive yet cost-effective manner possible.
Pen portraits are one way to get a handle on a target audience by creating a fictitious character to enable one to speak directly. To create this pen portrait one simply have to imagine who they are, what they are like and what drives them. Keep adding and moulding to the picture until a interviewer is happy that he can almost hear them to speak. Anything you create afterwards can be held up to scrutiny by this imaginary friend.
Our team is specialised in making a pen portrait. Where, for one of our client we have made different personalities to understand a right target audience for their product.
It’s widely known, accepted and touted that an unhappy customer will tell far more people about their experience than a happy customer. Only a small number of unhappy customers will tell the company about their dissatisfaction with a product or service. a savvy business knows well that both satisfied and dissatisfied customers represent an opportunity.
361 DMR brings extensive experience in monitoring and analysing customer relationships and helping our clients transform customer satisfaction into loyalty and profit. We have the capability and analytic expertise to determine the key drivers of satisfaction, loyalty and to evaluate our client’s performance against multiple criteria.
Quantitative Market research